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Gold Standards in Financial Services The Gold Standard Award scheme aims to identify financial services companies that excel in the five key areas important to consumers of financial products and services - financial strength, capability of the company to conduct business, service, fair value and trust. How the Gold Standard benchmark is useful to the consumer Gold Standard is an independent benchmark based on the five key elements that should be considered when deciding which financial services companies to deal with. Gold Standards rewards high levels of excellence in fund management, life, protection, pensions, banking, mortgages, insurance and independent financial advice. Launched in 2003, so far only six groups have achieved Gold Standard level. For more information on who these companies are and how they did it, click on the links below:
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